hotel.de is one of the leading hotel reservation services in the German-speaking countries with about 4,4 Mio. travellers registered to book. It is also one of the top travel websites based on the number of page impressions made per month (Nielsen Netrating Report).

• Advertising on hotel.de is good value for money.
  You can have a banner for your hotel from only 385 euros per month.
• Advertising on hotel.de specifically targets your customers.
  Only those interested in hotels and travel, and clients travelling to a specific destination will see your banner. For example, without incurring advertising wastage, a hotel in Hamburg can display its highly visible advert exclusively to customers who are actually looking for an hotel in Hamburg.
• Advertising on hotel.de produces results.
  These are measurable. You will receive an accurate evaluation of your advertising results.

Our customers are, above all, business travellers, secretaries and travel managers, that is, the "decision-makers" for a company's hotel bookings, but our customers also include private bookers, e.g. for short breaks and spa and health holidays. Their common denominator is their high level of affinity for online media and their interest in making direct bookings online. Our customers account for about more than 5 Mio. (individual) visits per month and as a result generate more than 39 Mio. page impressions.


Advertising:

Full-size banner:
Upper right on the hotel.de pages. Bookable for specific destinations or "run of site" i.e. right across hotel.de's entire network.

Skyscraper banner:
Very large format on hotel.de's results page guaranteeing high visibility. Bookable for specific destinations or "run of site" i.e. right across hotel.de's entire network.

Interstitial banner:
This innovative advertising format is displayed while the hotel list is loaded in the background. This guarantees the highest visibility possible. The interstitial banner can also be booked as destination dependent - i.e. specifically for the advertising customer's requested travel destination.

Newsletter advertising (image and text):
Our newsletter in its various versions is the most successful product of its kind. Newsletters give regular information about the hotel industry and special offers. The high opening and click-through rates of our HTML newsletters, which are professionally distributed using a service provider, are proven through the high level of acceptance by readers. The cancellation rate is extraordinarily low. Advertisements with text, image and links are available in the following versions:

• German version for booking customers with more than 1,500,000 subscribers
• English version for booking customers with more than 70,000 subscribers
• French version for booking customers with more than 110,000 subscribers
• Spanish version for booking customers with more than 40,000 subscribers
• Italian version for booking customers with more than 45,000 subscribers