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hotel.de AG acquires www.hotel.info and launches international evaluation and booking platform Nürnberg, 31 March 2008 - hotel.de AG, one of the leading online hotel reservation services, acquired all rights for the domain www.hotel.info and thereby took over hotel.info HI GmbH. With this new domain, an international free of charge platform for hotel evaluation and booking purposes has been put online. Besides the hotels’ key information, such as room prices and amenities, customers in search of a room can now rely on hotel evaluations released by hundreds of thousands of guests from all over the world in order to also base their decision hereupon. Compared to other platforms, www.hotel.info guarantees its users 100% genuine hotel reviews, as only evaluations of guests who recently stayed in the respective hotel are displayed. Evaluation scales as well as individual guests’ comments are shown in the user’s language. In addition to the publication on the multilingual platform, the intention is to forward the comments to the hotels in order to improve quality continuously. In doing so, the hotels will get immediate feedback from their own customers. After having decided for a particular offer, customers can book the hotel directly online, simply following hotel.info’s slogan "Check & Book". Room allotments are delivered by the hotel.de database providing 210,000 hotels of all categories worldwide, often labelled with "best price guarantee". Dr. Heinz Raufer, CEO of the hotel.de AG, is pleased with the acquisition of www.hotel.info: "We benefit from this take-over in many respects. On the one hand, at times in which user generated content is vital to a platform’s success, we will make use our existing and valuable hotel reviews even more effectively from now on. On the other hand, the domain hotel.info stands for internationality. People all over the world understand the key words "hotel" and "information" immediately. Because of its catchy internet address, www.hotel.info will help us obtain an even higher international reach even faster, attract additional new international customers and generate extra booking volume." Besides hotel evaluations, as one component of "Web 2.0", additional customer-generated benefits, such as hotel videos, are at a planning stage. |
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hotel.de hotel.de with its international brands hotel.info and TravelRes runs a free of charge hotel reservation service for companies and private users on www.hotel.de, www.hotel.info, www.travelres.com, www.travelres.fr, www.travelres.es, www.hotel.at and www.hotel.ch. The company offers 210,000 hotels worldwide to be booked online. Since January 2007, hotel.de has also been offering conferences. Therefore, the company had taken over the conference data base, the online booking tool and the customer base of intergerma Marketing GmbH & Co. KG. Compared to other booking channels, hotel.de/TravelRes customers benefit from considerable cost savings (up to 40% for business customers). Additionally, all available rates for every single hotel are always displayed (e.g. promotional rates, corporate or weekend rates), so that the customer can choose the lowest or best-fitting rate. Another major advantage of hotel.de/TravelRes is the fact that booking confirmations are sent right into the hotel’s computer - making a reservation fast, safe and reliable. This is enabled by hotel.de/TravelRes’ unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Procter & Gamble, SAP AG, Texas Instruments Inc. And Ernst & Young AG already use the hotel.de/TravelRes corporate application. |
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