Very good start into 2007 for hotel.de AG
• Booking volume in January: + 61% compared to the same period of the previous year
• The number of booking customers continues to rise significantly
Nuremberg, 20th February 2007 - hotel.de, one of the leading global hotel reservation services, had a good start into 2007 and continues to grow strongly. In January the company was able to increase its booking volume by 61.0% totalling 25.2 million Euros, compared to 15.7 million Euros in January of the previous year. With 281,068 room nights this January outperformed January 2006 (190,960 room nights) by 47.2%.
"Once again we have been very successful especially within our primary target group, the business customers", Dr. Heinz Raufer, CEO of hotel.de AG, explained the strong increase of the booking volume. In general, business customers book more often and prefer higher class hotels compared to private customers, resulting in a higher commission revenue for hotel.de.
"With the acquisition of the Intergerma online conference booking tool and by setting up a branch in France in January 2007, our aim is to strengthen our growth additionally. These are further important steps in achieving our goal of becoming the leading online hotel reservation service for business customers in Europe" said Dr. Raufer.
hotel.de AG, based in Hamm and Nuremberg, Germany, London, UK and Paris, France runs a free of charge hotel reservation service for companies and private users on www.hotel.de, www.travelres.com, www.hotel.at and www.hotel.ch. hotel.de/TravelRes offers 180,000 hotels worldwide to be booked online. Compared to other booking channels, hotel.de/TravelRes customers benefit from considerable cost savings. These partially result from the very low hotel rates which hotel.de/TravelRes is able to negotiate with hotels, thanks to its high booking volume. Additionally, hotel.de/TravelRes always displays all rates available for every single hotel (e.g. promotional rates, corporate or weekend rates), so that the customer can choose the lowest or best-fitting rate. Another major advantage of hotel.de/TravelRes is the fact that booking confirmations are sent right into the hotel's computer - making a reservation fast, safe and reliable. This is enabled by hotel.de/TravelRes' unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Wella AG (subsidiary of Procter & Gamble), SAP AG, ThyssenKrupp AG, degussa AG, Logica CMG GmbH, Ernst & Young AG, Wal-Mart, Texas Instruments Inc., Deutsche Börse Group, Munich Re Group and others already use the hotel.de/TravelRes corporate application.
TravelRes is the international brand of hotel.de AG. This brand name was reserved in 2006 to help push ahead its expansion into other European countries. In this context the company has also reserved all other relevant country domains. To support customer and hotel acquisition hotel.de has already set up offices in London and Paris, which will be followed by other important countries. The strong customer loyalty and the high ratio of business customers facilitate hotel.de's entry into new markets as many foreign-based subsidiaries or parent enterprises of German companies contracted by hotel.de, have already been using TravelRes since its inception. This clientele are the first potential customers. The aim is to establish TravelRes as the leading online hotel reservation service for business customers in the aforementioned foreign markets and - step by step - in Europe as a whole.