|Booking volumes rise 19.3% to Euro 95.62 million in fourth quarter of 2010|
Nürnberg, 10. January 2011 – hotel.de AG ended the 2010 financial year on a positive note, with a 19.3% increase in booking volumes to Euro 95.62 million in the fourth quarter (Q4 2009: Euro 80.17 million). International booking volumes grew by 18.0% from Euro 33.76 million to Euro 39.84 million, thus accounting for around 41.6% of total booking volumes. As already in previous quarters, booking volumes in France (measured in terms of hotel location) showed especially marked growth of 27.5%. The domestic business improved by 20.2% from Euro 46.41 million to Euro 55.78 million.
For 2010 as a whole, hotel.de AG generated booking volumes totalling Euro 392.08 million, thus not only exceeding the previous year’s figure by 12.4%, but also beating the previous record figure reported in 2008. “This growth in booking volumes has been driven by our intense investment in acquiring new customers and internationalising our business model. Not only that, demand for inexpensive online reservation systems is on the increase. As one of the leading providers in the market, we are benefiting from this trend”, commented Dr. Heinz Raufer, CEO of hotel.de AG
Net commissionable checkout volumes, equivalent to the overnight accommodation eligible for commission actually taken up in the period under report, amounted to Euro 81.37 million in the fourth quarter of 2010 (Q4 2009: Euro 75.40 million). Net commissionable checkout volumes for the twelve-month period from January to December 2010 thus amounted to Euro 319.83 million (previous year: Euro 305.53 million).
Number of bookings exceeds two-million mark for first time
At 2,013,818, the number of bookings made also exceeded the two-million mark for the first time in 2010 as a whole (previous year: 1,821,253). The fourth quarter accounted for 498,357 bookings, equivalent to a year-on-year improvement of 14.3% (Q4 2009: 436,012). Average reservation volumes per booking have also risen further, a development mainly due to the year-on-year increase in the average length of stay per booking.
* The booking figures stated here correspond to the data enquiry as of 03.01.2011. Booking figures may be reduced by subsequent cancellations.
hotel.de AG, with its international brand hotel.info, operates a free hotel reservation service for companies and private customers at www.hotel.de and www.hotel.info. The company offers more than 210,000 hotels worldwide for booking online. Customers benefit in this respect from considerable cost savings. hotel.de shows all available room rates for each hotel, thus always enabling customers to select the lowest or most appropriate rate. All bookings are forward simultaneously, securely and directly to the individual hotel. This is guaranteed by the unique integration of hotels’ own reservation systems (so-called CRS and PMS systems) and hotel.de’s own myRES reservation system under hotel.de’s standard user surface. hotel.de’s corporate application is already used by well-known companies, such as BASF, SAP AG, Texas Instruments and Ernst & Young AG. Since January 2007, hotel.de has extended its portfolio to include a conference enquiries and booking system. Business customers in particular stand to save time and money due to the optimised conference organisation processes facilitated by this conference tool.
hotel.info – the international brand of hotel.de AG – was created to promote the company’s expansion into international markets. To acquire new customers and hotels abroad, sales offices have already been opened in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome) and China (Shanghai). The company’s high share of business customers with international operations facilitates its entry into new markets. The aim is to establish hotel.info as the leading online hotel reservation service for business and private customers in the foreign markets mentioned and then step by step across the whole of Europe.