hotel.de AG publishes preliminary figures for 2008
- Sales grow by 26% to Euro 32.7 million
- At Euro 1.2 million, EBIT down on previous year (Euro 1.9m)
Nuremberg, 13 February 2009 - Thanks to its strong market position in Germany and abroad, hotel.de AG increased its sales, based on preliminary figures, by 26% to Euro 32.7 million in the past 2008 financial year. The company generated operating earnings (EBIT) of Euro 1.2 million (previous year: Euro 1.9m).
hotel.de reached several important milestones in the past financial year. In particular, the acquisition of www.hotel.info, a self-explanatory and easily remembered domain, represents a strong growth driver.The domain has successfully replaced TravelRes, the previous international brand. At the same time, the company established an outlet in Italy, its fourth location in other European countries, to acquire additional hotels and booking customers. Similar to the situation in 2007, hotel.de invested around Euro 4.5 million – at the expense of EBIT – in its further international expansion in the past financial year.
The company’s internationalisation strategy was affirmed once again by the strong performance of the international business in 2008. Based on preliminary calculations, international sales rose by 42% to Euro 14.8 million (previous year: Euro 10.4m). The company’s sales in Germany amounted to Euro 17.9 million in the past financial year, up from Euro 15.5 million in 2007. The economic crisis and resultant cost savings introduced by numerous companies and private individuals, also in terms of travel, led to a more marked slowdown in the pace of growth towards the end of the year than initially assumed. With preliminary sales of Euro 32.7 million, revenues thus fell slightly short of the forecast figure of Euro 34.0 million. Earnings also fell as a result, leading hotel.de to post EBIT of Euro 1.2 million. Operating earnings were thus clearly positive in spite of the economic downturn, but nevertheless lower than the forecast and the previous year’s figure of Euro 1.9 million. The annual net surplus is also positive.
By further optimising processes, the company has introduced improvements to its cost situation for 2009. Moreover, the company aims to generate additional commission revenues, especially abroad, by stepping up its sales activities. These measures should compensate for the impact of the economic crisis on the company’s growth. Given the increasing trend now apparent among companies towards opting for cost-saving online hotel booking sites, the management is confident that hotel.de AG will outperform its sector once again in the current year.
hotel.de AG
hotel.de AG with its international brand hotel.info runs a free of charge hotel reservation service for companies and private users on
www.hotel.de and
www.hotel.info. The company offers more than 210,000 hotels worldwide for booking online. Customers benefit in this respect from considerable cost savings. hotel.de shows all available room rates for each hotel, thus always enabling customers to select the lowest or most appropriate rate. All bookings are forward simultaneously, securely and directly to the individual hotel. This is enabled by hotel.de/hotel.info unique integration of the hotels' central reservation systems (so-called CRS) under one consistent user surface. Well-known companies, such as Procter & Gamble, SAP AG, Texas Instruments Inc. And Ernst & Young AG already use the hotel.de/hotel.info corporate application. Since January 2007, hotel.de has also been offering conferences. Business customers in particular stand to save time and money due to the optimised conference organisation processes facilitated by this conference tool.
Based in Nuremberg, hotel.de AG also has a branch in Hamm (Westphalia) and sales offices in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome), China (Shanghai) and Singapore. Founded in 2001, the company went public in 2006. In 2010, it handled reservations with a volume of more than Euro 390 million.
hotel.info
hotel.info, the international brand of hotel.de AG, has been created in order to expand in markets in other countries. To acquire new customers and hotels abroad, sales offices have already been opened in the UK (London), France (Paris), Spain (Barcelona), Italy (Rome) and China (Shanghai). The high percentage of international business travellers facilitates the Company's entry into new markets. The aim is to establish hotel.info as the leading online hotel reservation service for business and private customers in the foreign markets mentioned and then step by step across the whole of Europe.